The Growth Imperative
Growth is the one thing every living organization or organism has in common. If it is alive or was alive, at some point it grew. But, while growth is everywhere, it is at the same time elusive.
There are many metaphors for growth. We chose headwaters, the place where a river is born. Rivers are born in tiny springs, muddy patches of ground, cracks in a mountain, even drainage ditches. But every mighty river can trace its origin to these humble places of inception, where multiple forces of nature come together to create something amazing.
There are many metaphors for growth. We chose headwaters, the place where a river is born. Rivers are born in tiny springs, muddy patches of ground, cracks in a mountain, even drainage ditches. But every mighty river can trace its origin to these humble places of inception, where multiple forces of nature come together to create something amazing.
What We do
We help early stage companies scale, and established firms enter new markets, by providing experienced strategic council and tactical planning. We know how to develop a winning strategy, but also how to align the scores of tactical pieces required to turn that strategy into business results. We do not offer growth just as an abstraction in a slide deck, we roll up our sleeves and put together accountable plans that drive real business results. We typically engage in one of three ways:
Growth planningEnd to end planning, from market analysis and strategy development through roadmap development and go to market plan.
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Advisory boardOngoing executive council and support. Strategic relationships.
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program rescueWhen a growth initiative is floundering, we diagnose the issue, put together a plan, and put you back on the road to growth.
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w. kerry morrisprincipalKerry Morris, has over 25 years experience successfully building businesses, products, and organizations across a variety of industries.
Through time spent at some of the world’s largest brands, like AT&T, Equifax, GE, Epsilon/Publicis Groupe and others, as well as many years leading and advising smaller early stage companies, Kerry has built a unique skillset focused on driving growth. He has a unique ability to understand each organization as a part of a unique ecosystem of customers, competitors, and partners - and identify a compelling strategy to drive growth in that specific context. With deep expertise across functions, including marketing, product management, finance, technology, sales, operations, and business development, he understands how all the pieces fit together and how to align diverse stakeholders around a plan. |
Lets build something together
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678.459.4566
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